Whitepaper Library > Offermatica > Overcoming Three Challenges Facing the Direct Marketer
 

Overcoming Three Challenges Facing the Direct Marketer

Published By: Offermatica
Offermatica
Published:  Jan 03, 2007
Length:  7 pages

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.



Tagsconversion analysis, content personalization, lead generation