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Published By: MuleSoft     Published Date: Jul 13, 2018
"Today, more and more brands are building an eCommerce presence. eCommerce is now considered the “new way to shop,” and this means that businesses must build a robust eCommerce strategy in order to succeed in the market. The reality, however, is that eCommerce projects take up to 9+ months to develop, with 3 months of that time dedicated to integration. This long development process can hinder speed to market––thereby obstructing key business initiatives. Download this whitepaper to learn how to build an eCommerce platform more quickly and the role of APIs in the process."
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MuleSoft
Published By: Datastax     Published Date: Jul 02, 2018
When you think enterprise ecommerce in the Right-Now Economy, you need to know that it all starts with a distributed cloud database built for hybrid cloud. From Safeway to eBay to Macy’s to Sony, leading companies across industries use DataStax to power their ecommerce initiatives. Read this ebook for a look into exactly how they use us and the results they’ve achieved.
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Datastax
Published By: Cylance     Published Date: Jul 02, 2018
Artificial intelligence (AI) seems to be on everyone’s mind. It powers natural language recognition within voice-powered assistants like Siri and Alexa, beats world-class Go players, and enables hyper-targeted e-commerce and content recommendations across the web, as we see with Amazon and Netflix. But recently, AI has begun actively expanding its footprint within the enterprise. Executives are trying to more fully comprehend what AI is and how they can use its insights into their data to better capitalize on business opportunities. This additional information can enable engaging with customers more productively and efficiently, forming an edge against the competition. Read more in our AI survey summary.
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artificial, intelligence, enterprise
    
Cylance
Published By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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Reputation.com
Published By: CyberSource EMEA     Published Date: Jun 28, 2018
Mobile devices are everywhere. 95% of UK millennials now use smartphones1; and it’s estimated that across the globe, nearly a billion more people now use mobile phones today than did five years ago.2 Mobile commerce will continue to grow as smartphones continue to be adopted. For example, forecasts for Europe’s EU 5 (France, Germany, Italy, Spain and the United Kingdom) show mCommerce will account for 43.8% of eCommerce sales by 2020, compared to 32.9% in 2016.3 As fraud teams determine which orders to accept or reject, fraud managers are key to providing a seamless mobile checkout experience. But they also need to protect their business from fraud – and from the damage it can cause to bottom line, customer experience and brand.
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CyberSource EMEA
Published By: Datastax     Published Date: Jun 26, 2018
When you think enterprise ecommerce in the Right-Now Economy, you need to know that it all starts with a distributed cloud database built for hybrid cloud. From Safeway to eBay to Macy’s to Sony, leading companies across industries use DataStax to power their ecommerce initiatives. Read this ebook for a look into exactly how they use us and the results they’ve achieved.
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Datastax
Published By: Bluecore     Published Date: Jun 21, 2018
Learn how Bluecore helped Discount School Supply with their eCommerce Marketing.
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Bluecore
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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virtual, data, centers, services
    
dinCloud
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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empowered, it< tech, ecommerce
    
dinCloud
Published By: DigiCert     Published Date: Jun 19, 2018
Your organization’s websites are some of its most valuable assets. But they are vulnerable to security issues and criminal attacks. Fortunately, many of these problems are preventable with effective, integrated website security management. For ecommerce sites, you can calculate the cost of downtime in terms of lost revenue. You can add to this the considerable cost of remediation, and beyond this, the damage to customer confidence and trust that may be intangible but will be significant. Even when there are no security issues, inefficient processes result in deployment of additional resource that drives up cost. This article explains why in comparison to the above costs, investing in security management, particularly across SSL/TLS Certificate management, can be a highly efficient and cost effective measure to take.
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DigiCert
Published By: Applause Israel     Published Date: Jun 19, 2018
There’s no denying the effect digital has on the retail industry. $.56 of every $1 spent in physical stores is influenced by digital. What’s more, three of the world’s top five retailers are internetfirst: Amazon, Alibaba, and JD.com. According to PricewaterhouseCoopers’ Total Retail 2017 report, 56% of global shoppers use Amazon. Of these, 28% say they shop less often at retail stores because of Amazon. 18% say they shop less on other retailers’ e-commerce sites because of Amazon. And 10% say they shop exclusively on Amazon. Retailers need to find a way to compete in this changing retail landscape. These five global trends can provide some guidance on where retail is headed and how brands can thrive in this new era of retail.
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Applause Israel
Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
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transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: DocStar     Published Date: Jun 11, 2018
Accounts Payable is a fundamental activity for nearly all businesses. Pick any enterprise and you can bet there is an AP function at the heart of financial operations. The obligation to pay off short-term debt is one that every company must satisfy. But more than that, the process to do it must be efficient and productive. If you get behind on your obligations you risk missing important financial discounts, defaulting with creditors, and damaging your reputation with suppliers and stakeholders. CFOs face the challenges associated with Accounts Payable…and it’s easy to lose sleep. As other areas of business and commerce have become more and more paperless, the accounts payable process in most organizations remains mired in paper copies and manual workflow. The result is an often costly and people intensive process that leaves companies vulnerable to competitors and financial executives with a growing unease over the inherent inefficiencies.
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DocStar
Published By: Epicor     Published Date: Jun 06, 2018
Accounts Payable is a fundamental activity for nearly all businesses. Pick any enterprise and you can bet there is an AP function at the heart of financial operations. The obligation to pay off short-term debt is one that every company must satisfy. But more than that, the process to do it must be efficient and productive. If you get behind on your obligations you risk missing important financial discounts, defaulting with creditors, and damaging your reputation with suppliers and stakeholders. CFOs face the challenges associated with Accounts Payable…and it’s easy to lose sleep. As other areas of business and commerce have become more and more paperless, the accounts payable process in most organizations remains mired in paper copies and manual workflow. The result is an often costly and people-intensive process that leaves companies vulnerable to competitors and financial executives with a growing unease over the inherent inefficiencies.
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Epicor
Published By: Bronto     Published Date: May 31, 2018
Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward – among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: • Their take on mobile strategy. • The channels and tools they’re focusing on to drive sales and profits. • The technologies they would invest in if time and money were no issue.
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ecommerce, retail, market, optimization, mobile
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: Resonate     Published Date: May 30, 2018
The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting towards online sales.
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Resonate
Published By: BigCommerce     Published Date: May 30, 2018
To find the right ecommerce platform, Freund Containers spent years of research and hours evaluating a wide variety of qualifiers on different platforms. To solve their problems, they created an on-premise-like customizations for their B2B business saving money and time. “The open API and the use of custom fields makes BigCommerce extremely flexible and the platform can do virtually anything you want it to do.” Chris Hiller, General Manager, Freund Container Read their story.
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BigCommerce
Published By: BigCommerce     Published Date: May 30, 2018
When was the last time you evaluated SaaS? With some big decisions ahead for your online store as the ecommerce landscape is changing, we designed a SaaS Ecommerce Benefits Checklist to easily evaluate the latest features powering SaaS ecommerce platforms. You’re no longer limited to the complexities of an on-premise solution. Find out how you can save your business from complexity without sacrificing performance in this checklist.
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BigCommerce
Published By: BigCommerce     Published Date: May 30, 2018
Are you getting the most out of your ecommerce platform, for the best price? In this Ecommerce Comparison Chart, find out how Magento, Shopify Plus, and BigCommerce compare. See who checks the boxes for important key features, security and support, and learn what each pricing plan includes. How does your ecommerce platform stack up?
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BigCommerce
Published By: BigCommerce     Published Date: May 30, 2018
For many years, the Magento ecommerce platform has been the retail industry go-to for running an enterprise online store. However, when most businesses first choose Magento, it was the only viable option out there. Today, Magento is no longer the only option for mid-market and enterprise businesses. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited products, industry-leading average uptime of 99.99%, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost. Learn the five more critical differences between the two leading platforms in this white paper.
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BigCommerce
Published By: Infosys     Published Date: May 21, 2018
Our client was something of a niche retail brand - with an enormous heritage and reputation, yet in order to exploit the opportunities in an increasingly online world, they needed to embark on a digitization journey. The digitization program was extensive and touched many parts of the company operations. Already drawn up was a high-level list of 20 different areas that would put the brand firmly on it digital transformation journey. At the top of the list was perhaps the most business-critical project of all - updating the e-commerce platform - and that is where we began.
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e-commerce, business, corporation, client, digitization
    
Infosys
Published By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
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