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Published By: Dell EMC     Published Date: Aug 06, 2018
Technology is transforming how we do our jobs, and employees expect the business to accommodate their work habits. › Companies must identify roles and profiles and support their needs. Not every employee will require the same devices to get their jobs done efficiently and effectively. It is paramount for organizations to seek out specific devices to enable different worker personas. › IT must become a trusted partner to keep security top of mind. Employees showed a lack of trust toward IT when facing an issue with their device or ecosystem. It is imperative for IT to become part of the solution and not the problem; otherwise, workers will find ways to go around security policies and fix problems on their own, putting the firm at even more risk. › Employees require a more complete ecosystem. Employees need not only devices to get their jobs done effectively but an entire ecosystem as well. Without this, businesses will fall further behind in a fiercely competitive market and lose employ
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Dell EMC
Published By: SAP SuccessFactors     Published Date: Oct 04, 2018
La transformación digital se está produciendo cada vez en más organizaciones y las pequeñas y medianas empresas no pueden permitirse el lujo de ignorarla. En el caso concreto de RR. HH., las barreras para el éxito de la transformación son las personas, el conocimiento y la cultura. Guste o no, el negocio confiará en que el departamento de RR. HH. apoye estas iniciativas y haga que esto suceda desde la base de empleados.
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SAP SuccessFactors
Published By: Trifacta     Published Date: Nov 02, 2018
In the latest report, Forrester evaluated 10 top data preparation solutions against 18 criteria, grouped into categories of Current Offering, Strategy and Market Presence. See how each data prep provider compares and who received the highest scores. Download your copy today to review: What are the key technical differentiators for data preparation solutions Which user personas do data preparation solutions focus on Why ownership of data preparation is transitioning from IT to business end users
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Trifacta
Published By: Dell     Published Date: Aug 08, 2018
In order to keep pace with the growth of business mobility without falling prey to its potential risks, IT must be able to efficiently address complex issues ranging from service provisioning, device procurement, and security oversight. Why? Information workers need access to often sensitive information across a wide range of business applications and devices from wherever they are. In other words, security and privacy policies that doesn’t impede end-user productivity will empower workers and boost their performance. In July 2017, Dell commissioned Forrester to conduct a study of the 21st century workforce and how their new habits, attitudes, and workstyles are reshaping the world of work. With more personas in a single organization to cater to, businesses are failing to deliver against workforce demands. To get their tasks done, workers are circumventing security policies to get what they want, in their moment of need. Organizations have to understand the different behaviors across
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Dell
Published By: QAD     Published Date: Jan 19, 2018
La industria manufacturera se enfrenta a una crisis de proporción épica. En un momento en que la fabricación mundial está experimentando un resurgimiento, toda la industria se enfrenta a una escasez de personas calificadas en sus recursos más críticos.
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QAD
Published By: Workday Spain     Published Date: Sep 20, 2018
Aunque muchas empresas todavía no saben exactamente qué significa para ellas la transformación digital, no cabe duda de que los CIO tienen una oportunidad perfecta para liderar la innovación en sus organizaciones. En este informe se analiza la transformación digital con la lupa del CIO para definir lo que significa y explorar los pasos para lograrla. Lea el informe para acceder a insights de CIO en activo y con otros que ya no desempeñan este puesto, académicos, expertos del sector y otras personas que han sido testigos de la transformación digital y saben cuáles son los ingredientes que componen la receta del éxito.
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Workday Spain
Published By: Oracle     Published Date: Nov 14, 2016
Durante mucho tiempo, distinguir las señales inmersas en una masa de datos era el privilegio de pocos. Ya no es el caso. Hoy es imposible que un pequeño grupo de personas gestione el volumen de datos disponibles, así como es imposible imaginar todas las preguntas que necesitan una respuesta.
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Oracle
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Aruba Networks     Published Date: Nov 15, 2013
El lugar de trabajo de la próxima generación se centra totalmente en la movilidad. En este año 2013 hay más dispositivos móviles con conexión a Internet que personas en el planeta, de modo que la tecnología informática debe proporcionar una conectividad sin restricciones a cada tipo de usuario —trabajadores, contratistas, invitados e incluso clientes— apropiada para la función de cada uno y el tipo de dispositivo que utiliza. Se pone de manifiesto que la movilidad en el lugar de trabajo no es sólo para el beneficio propio del usuario y de la productividad. La migración hacia la movilidad genera varias ventajas en TI. Descárguese este documento técnico para descubrir las ventajas....
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just media, aruba networks, workplace benefits, wire-like wireless, context-aware security, user experience, automate adds, reduce network costs, rightsizing, mobile devices, seamless connectivity, mobility, productivity, migration to mobility, it benefits, high density, aruba clientmatch, aruba apprf, context-based security, mobility controller
    
Aruba Networks
Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing, channels
    
Marketo
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior
    
GrowthIntel
Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot
Published By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
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decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts, account based marketing, abm, account based sales development, account mapping, marketing operations, sales operations, marketing strategy
    
LeadGenius
Published By: Fitbit     Published Date: Mar 21, 2017
"Have you ever caught yourself assuming that all Millennials are active athletes and all Baby Boomers are more sedentary? By making generalizations about employee health goals based on age groups, you risk misunderstanding your employees and their wellness goals. View this webinar and see how you can: * Manage your wellness program by defining your workforce according to personas * Motivate each employee based on fitness goals - regardless of their generation * Increase engagement with targeted communication and attractive incentives
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Fitbit
Published By: Fitbit     Published Date: Mar 16, 2017
Have you ever caught yourself assuming that all Millennials are active athletes and all Baby Boomers are more sedentary? By making generalizations about employee health goals based on age groups, you risk misunderstanding your employees and their wellness goals. Instead, try managing your wellness program by defining your workforce according to personas.
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Fitbit
Published By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
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ektron, content targeting, lead nuturing, website, roi, relevancy
    
Ektron
Published By: Yesler     Published Date: Oct 29, 2014
Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
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buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research, lead generation
    
Yesler
Published By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
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digital marketing, marketing personalization, persona-based marketing, target persona
    
Digital Bungalow
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media
    
Curalate
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob
    
Bulldog Solutions
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
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leapfrog, utilize, interaction, usability, design, marketing, online, strategy, audience, experience, interactive, target
    
LeapFrog Interactive
Published By: SAS     Published Date: Aug 28, 2018
With the widespread adoption of predictive analytics, organizations have a number of solutions at their fingertips. From machine learning capabilities to open platform architectures, the resources available to innovate with growing amounts of data are vast. In this TDWI Navigator Report for Predictive Analytics, researcher Fern Halper outlines market opportunities, challenges, forces, status and landscape to help organizations adopt technology for managing and using their data. As highlighted in this report, TDWI shares some key differentiators for SAS, including the breadth and depth of functionality when it comes to advanced analytics that supports multiple personas including executives, IT, data scientists and developers.
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SAS
Published By: IBM     Published Date: Apr 17, 2013
This January 2013 analyst paper features the advantages of IBM SmartCloud Storage Access and its value to customers who want to implement a private cloud solution. The answer to these organizations is IBM SmartCloud Storage Access (SSA), which lets organizations turn on-premise storage systems including SONAS and/or Storwize V7000 Unified Storage into powerful private clouds. The cloud-based storage services created by SmartCloud Storage Access combines the scale-out and unified features of the underlying storage systems into highly flexible and manageable cloud-based storage.
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smart, storage, cloud, ibm, analyst, organizations, sonas, services
    
IBM
Published By: Symantec     Published Date: Nov 30, 2015
Independientemente de que se trate de una persona o una empresa, usted se debe encargar de la seguridad online de la misma manera en que se encarga de la seguridad física en su hogar o su empresa. No solo le hará sentir más seguro, sino que además protege a las personas que visitan su hogar, el lugar de trabajo oel sitio web. Es importante comprender los riesgos potenciales y asegurarse deestar totalmente protegido contra ellos. En el vertiginoso mundo de la tecnología, no siempre es sencillo mantenerse al día con los avances más recientes. Por este motivo, es aconsejable asociarse con una empresa de seguridad en Internet de buena reputación.
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Symantec
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