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Published By: Oracle     Published Date: Feb 28, 2018
Per avere successo nella realtà competitiva di oggi, le aziende devono svincolarsi dai limiti imposti dall’infrastruttura IT legacy. L’acquisto di hardware e la manutenzione di enormi data center per l’esecuzione dei sistemi informatici appartengono al passato: la gestione e la manutenzione dell’infrastruttura sono semplicemente troppo costose. Un recente sondaggio di Gartner ha rivelato che oltre l’80% dei CIO ritiene che l’Infrastructure-as-a-Service (IaaS) sia un’opzione perseguibile e il 10% degli stessi già la considera la scelta predefinita per l’infrastruttura. L’utilizzo di un’infrastruttura con un modello di servizio elastico e con pagamento in base al consumo non solo riduce i costi e le preoccupazioni, ma consente inoltre alle organizzazioni IT di dedicarsi all’innovazione per favorire la crescita aziendale.
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ampio, accesso, risorse, misurabile, pubblico, privato, ibrido
    
Oracle
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Un nuevo modelo de seguridad que merece la pena entender y emular. Tradicionalmente, en materia de seguridad empresarial, se ha confiado en una estrategia tipo fuerte que blindaba los terminales de los usuarios y creaba muros en torno a la red. En la actualidad, esta estrategia no puede posibilitar ni proteger el uso de dispositivos móviles y funciones de SaaS, que se encuentran al otro lado del fuerte. En consecuencia, los directores de seguridad de la información (CISO, por sus siglas en inglés) se han dedicado a buscar nuevas soluciones capaces de proteger estas tecnologías actuales, así como de adaptarse a medida que cambian las necesidades empresariales y las amenazas.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
En la actualidad, el software se encuentra en el núcleo de la metodología de las empresas para competir y funcionar de forma eficaz en el siglo XXI. Durante mucho tiempo, la tecnología ha desempeñado un papel decisivo en la estrategia empresarial. Sin embargo, la transformación digital ha ampliado las iniciativas de transformación y aceleración del ciclo de entrega de software, así como los procesos de desarrollo de aplicaciones, a un imperativo que se extiende por toda la empresa y se interseca cada vez más con la otra preocupación que acucia a los directivos: la ciberseguridad.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Un nuovo modello di sicurezza che vale la pena di studiare, e di imitare. La sicurezza enterprise si basa, tradizionalmente, su una strategia che blocca gli endpoint degli utenti e posiziona la rete all'interno di una sorta di perimetro fortificato. Oggi, questa strategia non è in grado di supportare né proteggere l'uso di device mobile e le funzionalità SaaS, che esistono al di fuori di quel perimetro. Di conseguenza, i Chief Information Security Officer (CISO) sono alla ricerca di soluzioni nuove, in grado di tutelare queste tecnologie e di adattarsi al modificarsi di minacce ed esigenze di business.
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CA Technologies EMEA
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Prepare your business for the future of customer service. In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends. The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants. Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on: The growing importance of service in a customer’s choice of or loyalty to a brand The most important aspects of a good customer service experience The most frustrating aspects of a poor customer service experience Expectations of the millennial customer segment Channel preferences based on geography Customer expectations for self-serv
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Microsoft Azure
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
Published By: Bronto     Published Date: Feb 01, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: • How flexibility in choosing the number and time to send emails can increase engagement. • What to look for in the segmentation and personalization of cart recovery emails. • How A/B testing can take your cart recovery program to the next level.
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sales, cart recovery, online shopping, retail
    
Bronto
Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist
Published By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
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napco, target marketing, customer segmentation
    
TargetMarketing
Published By: Cisco EMEA Tier 3 ABM     Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
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sd-access, segmentation, network fabric, wan, automation, cisco, analytics
    
Cisco EMEA Tier 3 ABM
Published By: Cisco EMEA Tier 3 ABM     Published Date: Nov 13, 2017
Cisco has recently unveiled its new intent-based networking strategy, called "The Network. Intuitive." The goal of intent-based networking is to allow greater levels of automation, security integration, and centralized manageability within a software subscription orientation. Intent-based networking is underpinned by Software-Defined Access (SDA), Cisco's automation engine built upon the company's Digital Network Architecture (DNA), which automates network segmentation, policy enforcement, and troubleshooting. Other core components of the announcement include a refresh of Cisco Catalyst switches, a new licensing model for infrastructure, and an all-in-one management console called DNA Center.
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centralized operations, management, intelligent systems, multi vendor support, cloud, cisco
    
Cisco EMEA Tier 3 ABM
Published By: Dell EMC     Published Date: May 23, 2017
The rapid growth of unstructured data poses significant challenges to store, manage, secure and protect data across virtually every industry segment. You need a way to manage your data: simply, securely and cost-effectively.
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Dell EMC
Published By: Cisco     Published Date: Feb 23, 2016
As security continues to get more complex Cisco looks at a network visually for secuirty aspects and is not based upon classifications of boundary and segmentation. Putting the 'Network' back in Network Security is an implementation used through: Netflow, Fire & ISE, Beyond Access Control (SGT & TrustSec)
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network management, network secuirty, network optimization, networking
    
Cisco
Published By: SAP SME     Published Date: May 09, 2017
A transformação digital está diretamente relacionada à mudança em curso da economia digital, que se traduz na interconexão em tempo real de indivíduos, empresas e sociedade, com respaldo da tecnologia. Pense nos recursos avançados que estão modificando a natureza dos negócios: » Hiperconectividade –decorrente das comunicações a qualquer hora e lugar. » Poder computacional ilimitado, disponibilizado pelas diversas plataformas. » Computação em nuvem, com acesso facilitado a softwares e serviços hospedados. » Proliferação de sensores e dispositivos móveis, que oferecem novas e contínuas fontes de informação, bem como meios de acessá-las. » Avanços na segurança cibernética, que garantem acesso confiável e uso de informações essenciais, minimizando vulnerabilidades internas e externas.
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SAP SME
Published By: SAP SME     Published Date: May 09, 2017
A transformação digital está diretamente relacionada com a mudança em curso da economia digital, que se traduz na interconexão em tempo real de indivíduos, empresas e sociedade, com suporte da tecnologia. Pense nos recursos avançados que estão modificando a natureza dos negócios: » Hiperconectividade – decorrente das comunicações em qualquer tempo e lugar » Poder computacional ilimitado, disponibilizado pelas diversas plataformas » Computação em nuvem, com acesso facilitado a software e serviços hospedados » Proliferação de sensores e dispositivos móveis, que oferecem novas e contínuas fontes de informação, bem como meios de acessá-las » Avanços na segurança cibernética, que garantem acesso confiável e uso de informações essenciais, minimizando vulnerabilidades interna e externa
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SAP SME
Published By: SAP SME     Published Date: May 09, 2017
Não aconteceu de um dia para o outro, mas aconteceu. A comoditização e a concorrência global aumentaram a pressão em quase todos os setores. Para piorar a situação, os mercados inanceiros tornaram-se mais exigentes do que nas décadas anteriores. Todos procuram o crescimento sustentável, mas poucos encontram a fórmula secreta para o conseguir. O que isso tem a ver com engajamento? Tudo. As empresas otimizaram suas operações para obterem ganhos precisos. Os CEOs estão virando sua atenção para as equipes centradas no cliente – marketing, vendas, comércio e atendimento ao cliente – para atraírem mais clientes e manterem relacionamentos mais profundos com eles. As regras do jogo mudaram.
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SAP SME
Published By: Pega     Published Date: May 25, 2016
Organizations are constantly turning to IT solutions to streamline their operations and processes and gain efficiencies. Business Process Management solutions is one area gaining traction inside enterprises as they look to making their workflow more effective and more capable to an ever changing business environment. According to Gartner, BPM-platform-based case management frameworks are configurable "apps" meant to help solution architects accelerate the delivery of unique and flexible case management solutions. Gartner evaluated 11 providers in this growing market segment including Pegasystems. Download this Gartner Magic Quadrant analysis for BPM platform-based case management frameworks and gain a better understanding of the solutions offered by each BPM vendor.
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business optimization, business strategy, network management, business applications, best practices, business process management, solutions
    
Pega
Published By: Microsoft     Published Date: Jun 19, 2017
Gartner reports that 75% to 80% of organizations are using some form of agile project management process. Although agile project management has been around for many years, the way we adapt it has changed significantly, especially as project portfolio management (PPM) practices have evolved. In today’s businesses, technology plays a crucial role in our success, but technology can also make things more uncertain. This uncertainty has given us the motive to be more flexible and requires a “think on your feet” mentality. For this reason, we've seen a big spike in Agile PPM over the last few years. So how do we continue to deliver stability and efficiency, the result of traditional style PPM, while also giving in to necessary risks that lead to innovation and competitive edge? It’s simple: accept the value in each method, avoid the inevitable pains that may develop with segregation, and opt for a unified agile and traditional PPM model.
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Microsoft
Published By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
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Adobe
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
An integrated launch plan was just the start for helping to transform a research organization into a commercial entity. A successful commercial launch of an FDA-approved specialty drug included project management support to a cross-functional client team and development of a dashboard tool to track each function’s progress.
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collaborative consulting, biotech organization, case study, launch strategy, biotech company, infrastructure, tailored segment, particular market, collaborative, integrated launch plan, operating systems
    
Collaborative Consulting
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
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collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue, media promotions, measurable influence, maturity level, data center design and management, data center
    
Collaborative Consulting
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
Collaborative helped a research company transitioning to commercialization identify critical timelines, tasks, milestones and resources required to bring a new drug to market. As part of the project, leaders were given the information and tools they needed and the business began building the strong foundation necessary for a successful launch.
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collaborative consulting, biotech organization, case study, launch strategy, biotech company, infrastructure, tailored segment, particular market, collaborative, integrated launch plan, operating systems
    
Collaborative Consulting
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