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marketing value chain

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Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : 
multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : 
multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: IBM     Published Date: Feb 04, 2014
As new technology and connected consumers redefine how business is done, IBM Smarter Commerce solutions help companies more effectively engage with customers across four critical aspects, which include the Buy, Market, Sell and Service components. This ebook outlines those areas and solutions for each.
Tags : 
ibm, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success, smarter consumers, service solutions, smarter market, value chain strategy, sell and service, complicating efforts, customer interaction
    
IBM
Published By: IBM     Published Date: Feb 24, 2014
Read this paper to get an in-depth look at how the past is shaping the future of retail. Find out what it takes to rethink your strategy and points of differentiation—and to even radically redefine the role of the store in order to turn it into an asset instead of a liability.
Tags : 
ibm, retail, reinventing retail, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success, smarter consumers, service solutions, smarter market, value chain strategy, sell and service, complicating efforts, customer interaction
    
IBM
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
Tags : 
aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency, network performance, network performance management
    
Aprimo, Inc.
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