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2018 trends

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Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: 1010data     Published Date: Nov 28, 2018
This report analyzes the changes within the grocery industry during July 2017 – June 2018 (the year following Amazon’s acquisition of Whole Foods) and delivers a view of grocery’s biggest disruptors and unforeseen consumer trends.
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1010data
Published By: Tenable     Published Date: Nov 06, 2018
"Insights and ideas to help you evaluate vendors and improve your security program. Organizations seeking to evaluate vulnerability assessment solutions turn to the “Gartner Market Guide for Vulnerability Assessment” for expert help in navigating the market. Tenable is pleased to provide a complimentary copy of the report. According to Gartner, “the vulnerability assessment (VA) market is mature, but is being challenged by the need to cover changing device demographics and emerging technologies and better represent true risk.” Gartner addresses these considerations and others in the 2018 Market Guide for Vulnerability Assessment, providing insights that will help you evaluate vendors and improve your security program. Topics covered: The scope of the market for vulnerability assessment solutions, common use cases and challenges Recommendations for identifying requirements and vendor selection criteria Changing device demographics and other trends impacting the market and effective v
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Tenable
Published By: Group M_IBM Q418     Published Date: Sep 25, 2018
With the deadline for GDPR compliance looming in May 2018, it’s a good time for security and privacy professionals to take stock of how their readiness efforts and approaches compare to the rest of the industry. This data-driven report outlines the current state of compliance, trends by industry and geography, and key Forrester recommendations for moving your efforts forward.
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Group M_IBM Q418
Published By: Adobe     Published Date: Mar 26, 2018
Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This year’s report, now in its eighth year, gives an annual view of the ‘state of the nation’ of digital, alongside data showing what distinguishes outperforming companies from their peers.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018. Why the target audience should care: Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Dome9     Published Date: Apr 25, 2018
Last year at this time, we forecast a bumpy ride for infosec through 2017, as ransomware continued to wreak havoc and new threats emerged to target a burgeoning Internet of Things (IoT) landscape. ‘New IT’ concepts – from DevOps to various manifestations of the impact of cloud – seemed poised to both revolutionize and disrupt not only the implementation of security technology, but also the expertise required of security professionals as well. Our expectations for the coming year seem comparatively much more harmonious, as disruptive trends of prior years consolidate their gains. At center stage is the visibility wrought by advances in data science, which has given new life to threat detection and prevention – to the extent that we expect analytics to become a pervasive aspect of offerings throughout the security market in 2018. This visibility has unleashed the potential for automation to become more widely adopted, and not a moment too soon, given the scale and complexity of the thre
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Dome9
Published By: Preempt     Published Date: Nov 02, 2018
In our 2018 Trends in Information Security report, we outlined a concept we referred to as the ‘identity-aware perimeter.’ The essential idea is that as new architectures such as cloud, containers, mobility and IoT take hold, controlling access to resources will increasingly need to rely on identity as an alternative to purely network-based approaches focused more on ‘where’ you are than ‘who’ you are. By combining identity with user and entity behavior and risk scoring to gate access, Preempt fits squarely within this trend, which we think could be one of the most interesting and powerful to hit the infosec market in years. Preempt has few direct competitors, and its initial challenge will be finding ways to distinguish itself from vendors in adjacent categories such as adaptive multi-factor authentication (MFA), advanced threat protection, user and entity behavior analytics (UEBA) and cloud access security brokers (CASB), to name a few. Forging a new security category is never easy,
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Preempt
Published By: Fortinet EMEA     Published Date: Nov 26, 2018
Fortinet’s 2018 Security Implications of Digital Transformation Survey looks at the state of cybersecurity in organizations around the world from the lens of digital transformation (DX). Three hundred responses from CISOs and CSOs at large organizations helped us identify several current trends: n Digital transformation is the most impactful IT trend on businesses today, with 92% responding that it has a large impact today. n Security is by far the biggest challenge to DX efforts, with 85% of respondents saying it has a large impact. n The typical organization saw four attacks that resulted in data loss, outages, or compliance events over two years. n Many companies have automated some of their security procedures, but they are even further behind with other security best practices. n Big chunks of infrastructure remain vulnerable in the typical organization, with 25% of the infrastructure not adequately protected at the typical organization. Looking more deeply into the data, we ident
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Fortinet EMEA
Published By: EMS     Published Date: May 21, 2018
Uncover the top trends that can help you optimize your work environment and drive greater value for your business.
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top trends, workspace, workplace, optimization, modern, employee, experience, flexible, productive environment, tech-infused, 2018, remote-work
    
EMS
Published By: Akamai Technologies     Published Date: Oct 02, 2018
The Summer 2018 security report is about change: what’s new and unusual in DDoS attacks, where are the surprising data patterns, and how should enterprises and security professionals prepare for the unexpected. Looking back at November 2017 to April 2018, as well as year-over-year changes, Akamai analysts identified data trends that spotlight the new and unfamiliar. The Summer 2018 State of the Internet / Security: Web Attacks report covers atypical attack methods, credential abuse attacks and law enforcement prosecution of DDoS-for-hire platforms. Guest writer Rik Ferguson also explores future threat scenarios. Finally, the Integrate SID for your records (and in case you need it) for this program is: 0E9175. Anything else you need to hit the ground running with this program?
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internet, web, attacks, technology, ddos
    
Akamai Technologies
Published By: Fiserv     Published Date: Jan 16, 2018
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes: •Global payment initiatives •Open Banking standards •Artificial intelligence and machine learning •Consumer demand for real-time fraud prevention and detection
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2018 trends, aml trends, money laundering trends
    
Fiserv
Published By: Splunk     Published Date: Nov 29, 2018
IT organizations struggle with numerous challenges — hybrid environments, lack of visibility during cloud migration, multiple infrastructure monitoring tools, and reliance on manual processes. Yet according to a 2018 global survey, less than half of IT practitioners are confident they can ensure performance and system availability with their current toolset. As a Splunk customer, you understand the power of running your monitoring and logging environment in a machine data platform. Are you utilizing your machine data platform to effectively run APM, infrastructure monitoring and Network performance monitoring and diagnostics? This guide outlines the 8 biggest mistakes IT practitioners make and provides solutions, key takeaways and real-world examples to help you improve IT monitoring and troubleshooting in your organization. Download your copy to learn how to: Achieve end-to-end-visibility throughout cloud migration Find trends and root cause faster with automated investigations
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application performance monitoring, network tools, network monitoring tools, network monitoring software, network monitoring, it monitoring
    
Splunk
Published By: AppDynamics     Published Date: Apr 04, 2018
Application performance monitoring (APM) companies are quickly becoming some of the most important players in the IT landscape as enterprises strive to deliver best-in-class customer experiences. Download Gartner’s 2018 Magic Quadrant for APM to see: • Gartner's updated evaluation criteria • Evaluations of each recognized vendor • An analysis of current trends in the APM market
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AppDynamics
Published By: LogMeIn     Published Date: Feb 27, 2018
Customer service organizations are struggling to react to the pace of innovation and the explosion of channels and devices. To get ahead of these challenges, AD&D pros must deeply invest in automation — automated answers, automated conversations, automated agent guidance, and automated end-to-end processes. They must also invest in intelligence to ensure automated technologies evolve and learn from prior interactions over time. Automation and intelligence quell the headcount increases. They will free agents from working on low-value or repetitive tasks, as they will only have to address highly complex customer scenarios or exceptions to standard operations. This also enables them to focus on building connections with customers to garner their satisfaction and loyalty.
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customer, service, operations, optimization
    
LogMeIn
Published By: TIBCO Software APAC     Published Date: Aug 13, 2018
The banking industry has been talking about improving the customer experience with customer-centric banking for a long time. From a recent study of French retail banks, neobanks and online banks are winning the customer experience battle. To retain customers, traditional banks will need to improve their overall customer experience, a key priority as reported in DBR Research’s Digital Banking Report 2018. All three of the top trends for 2018 are related to improving the overall customer experience. Failing to address these key trends will hurt laggards. Just because you have a digital presence doesn't mean your work is done, it just means that you need to continue to innovate to attract and retain your customer base. But what makes for a successful banking customer journey? Read this solution brief to learn the five pillars of success for the banking customer journey.
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TIBCO Software APAC
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: T Systems     Published Date: Oct 05, 2018
Fortunately, the wait is over. Here at T-Systems, we have created a whitepaper that contains Gartner’s 2018 Strategic Roadmap for Networking report which provides you with a wealth of information and guidance. Not only does it offer impartial advice from a technological perspective but it also interweaves the equally important, but often neglected viewpoints from a skills, processes and cultural stance. We feel confident that you’ll agree that armed with this whitepaper and Gartner’s report which successfully combine highly relevant insights with precision accuracy - you will be able to lay a solid foundation for your own networking pathway. Being able to correctly identify where your current networking solutions are presently and compare these with what you need to develop these into; to realize your goal - is one area of many, where we feel Gartner’s report excels. So whether it is their gap analysis, identification of key trends, signposting of the pitfalls that even the most con
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T Systems
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: Genesys     Published Date: Jun 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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customer service, ease, effectiveness, automation
    
Genesys
Published By: OC Tanner     Published Date: Nov 09, 2017
Organizations everywhere are trying to influence greatness, improve the employee experience, and build cultures employees want to engage with, yet every year brings new changes and challenges. What should organizations expect for 2018? For more information on some of the new trends we’re seeing download the O.C. Tanner Institute report.
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growth and advancement, entire employee experience, organizational agility, engaging culture, team leadership, oc tanner
    
OC Tanner
Published By: OC Tanner     Published Date: Feb 16, 2018
Organizations everywhere are trying to influence greatness, improve the employee experience, and build cultures employees want to engage with, yet every year brings new changes and challenges. What should organizations expect for 2018? Read on for some of the new trends we’re seeing.
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OC Tanner
Published By: OC Tanner     Published Date: Nov 26, 2018
The workplace is constantly evolving. As we approach 2019, major shifts in the work environment will continue to affect the ways companies do business. New research from the 2018 Global Culture Study uncovers 5 big culture trends for 2019. Companies that are looking to attract, engage, and retain top talent should anticipate and leverage these trends to create workplaces where employees thrive. Check out the five latest culture trends and how you can prepare for them.
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OC Tanner
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