Whitepaper Library > IBM > Collect eBook: Building a Customer Data Foundation
 

Collect eBook: Building a Customer Data Foundation

Published By: IBM
IBM
Published:  Oct 15, 2013
Length:  15 pages

Collecting data to build rich customer profiles is an essential step in interactive cross-channel marketing that drives revenue and loyalty. As customers become more connected across more channels, including mobile and social, marketers need to be able to collect that data to understand these “Generation C” consumers in order to carry on a meaningful conversation.



Tagsenterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market